Lindsay Smith is a dedicated experience strategist and storyteller who has spent nearly two decades crafting unforgettable customer journeys and professional relationships. Inspired by her early love of planning, she has honed her skills as a former Chief Strategy Officer, growing entire regions by focusing on what she values most: making people feel like VIPs. Guided by a deep belief that people remember experiences more than branding, Lindsay’s radical, relationship-first philosophy challenges conventional business principles by prioritizing authentic connections over products or services. She reverse-engineers growth strategies by first building genuine relationships, helping businesses create long-standing, repeat customers and organic, word-of-mouth growth. Lindsay’s work celebrates the "nice-to-have" elements that elevate interactions from ordinary to extraordinary, driving loyalty and revenue in ways traditional methods often overlook. Lindsay focuses on helping companies to recapture the both the customer and employee relationships - focusing on elevating the experiences. This is done through surveys, reports and workshops which uncover hidden opportunities to allow companies to elevate their brand, increase their revenue and generate extreme loyalty - all without another company mug.